- Horizontal and vertical scaling (distorted proportions).
- Typefaces that work well large but don’t work well small.
- Minimal differences in type size.
- Pseudo italics.
- Pseudo small caps.
- Leading that is not adjusted (spacing between lines which appears uneven).
- Single family mixes: too close in weight to mix well.
- Multiple family mixes: two type styles that are too similar to provide a counterpoint.
- Mixing (weights) and squeezing fonts.
- Quotation marks that carve out chunks of white space rather than hanging and creating a clean edge by pushing the quotation marks into the margin.
- Tightly tracked (spaced) letters/text.
- Loosely tracked/spaced lowercase letters, especially italics.
- Auto spacing gives an uneven effect.
- Poorly shaped text blocks.
- Text columns that are full of holes due to justification.
- Bad rag (wedge shaped = bad; ragged edge = good)
- Lots of punctuation at the edge of text blocks.
- Stacked lowercase letters.
- Too many signals: paragraph spacing AND indents.
- Too may signals:for emphasis (example: using bold, italic, underlined, caps).
- Data prisons (data trapped inside cells).
Example of horizontal and vertical scaling:
Example of typefaces that [might] work well large but not so well small:
Example of tightly tracked/spaced letters (fresh peacock in the second one!?!):
Example of lots of punctuation at the edge of text blocks:
Example of too many signals (larger font size, underlined, bolder; also not consistent):
These don’t fit into a specific type crime necessarily but they still seem off:
This last one bothers me because it seems unnecessary to have such wide leading, the two columns of introductory text. It all seems unnecessary, a waste of space, and distracting to the awesome image in the background.
Oh and a typo: