“The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape … Spoons and letters are tools. The first we need to ingest bodily nourishment from a bowl, the latter we need to ingest mental nourishment from a piece of paper.”
Adrian Frutiger was a modern Swiss designer, typographer, and type designer. His career spanned a majority of the twentieth century as well as the early twenty-first. After attending school, he was a typesetter’s apprentice from 1944 to 1948 . After this, he attended the College of Technical Arts. In 1952, he became the artistic director of the type foundry Deberny & Peignot. He evetnually left the foundry to open a studio for graphic arts together with Andre Gürtler and Bruno Pfäffli near Paris.
It is thought that Frutiger advanced traditional typography into digital typography. He created numerous fonts that are easily and universally recognized and used world-wide including Univers, Avenir, and the appropriately named Frutiger